“The rash of news coverage was no accident: NTK is an affiliate of Definers, sharing offices and staff with the public relations firm in Arlington, Va. Many NTK Network stories are written by staff members at Definers or America Rising, the company’s political opposition-research arm, to attack their clients’ enemies. While the NTK Network does not have a large audience of its own, its content is frequently picked up by popular conservative outlets, including Breitbart. Mr. Miller acknowledged that Facebook and Apple do not directly compete. Definers’ work on Apple is funded by a third technology company, he said, but Facebook has pushed back against Apple because Mr. Cook’s criticism upset Facebook.”
Source : Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis – The New York Times