They were planning to spend nearly $500,000 on a home theater. What was an additional $35,000 to show first-run movies? When Ken and Carol Schultz began remodeling their 10,000-square-foot San Diego-area residence, they spared no expense on a screening room. The couple tricked it out with custom-built armchairs with heat and massage functions, and a Runco 3-D-capable projector with a price of about $100,000. But the most unusual feature of the theater is a $35,000 device that offers 24-hour rentals of first-run movies. For $500 a film ($600 for 3-D), the Schultzes can show movies the same day they screen at the local multiplex. (via Now showing in rich people’s homes: first-run movies – Los Angeles Times)