« A few years ago, a New Yorker called Cyrus Highsmith put his life on the line by trying to spend a day without Helvetica. As a type designer himself, he knew it would be a challenge. Whenever he saw something spelled out in the typeface he would have to avert his eyes. He wouldn’t take any Helvetica-signed transport, nor buy any Helvetica-branded products. He might have to walk into New York City from its suburbs; possibly go hungry all day. His troubles began as soon as he climbed out of bed ». (via How Helvetica Conquered The World With Its Cool, Comforting Logic | Co.Design)