What happens to a small company when you take away 75 to 85 percent of its revenue opportunities in the name of user experience? Who’s going to make all that content we love so much, and what will it look like if it only makes money on proprietary platforms?These are the questions worth asking — and they deserve better answers than simply « they’ll adapt. » Because there’s only one thing that makes adaptation such a powerful force.Death.

Source : Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge