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“You don’t even have to be a hardcore music fan for it to seem like good value. People who previously thought they weren’t that into music, or didn’t like artists enough to buy entire albums, are now discovering they are far more interested in music than they thought. I think streaming has woken people up to how music can really find its place in your life.”

Source : Music streaming hailed as industry’s saviour as labels enjoy profit surge | Technology | The Guardian