“Three main factors determine what you see in your Instagram feed:
- Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
- Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.
- Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.
Beyond those core factors, three additional signals that influence rankings are:
- Frequency: How often you open Instagram, as it will try to show you the best posts since your last visit.
- Following: If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.
- Usage: How long you spend on Instagram determines if you’re just seeing the best posts during short sessions, or it’s digging deeper into its catalog if you spend more total time browsing”.
Source : How Instagram’s algorithm works | TechCrunch
«Today, we collectively and continuously document our city experience on social media platforms, shaping a virtual city image. Multiplicity reveals a novel view of this photographic landscape of attention and interests. How does Paris look as seen through the lens of thousands of photographers? What are the hotspots of attraction, what are the neglected corners? What are recurring poses and tropes? And how well do the published pictures reflect your personal view of the city?» – Via Nicolas Nova
Source : Truth & Beauty – Multiplicity
« A lot of Instagram’s most popular users are paid to promote advertisers’ products. A lot of those same users don’t actually disclose that they’re promoting an advertisers’s products. So Instagram is asking these users, many of them celebrities or media organizations, to include a “paid partnership” label on posts that they’re being compensated to share ».
Source : Instagram wants influencers to clearly label their paid posts – Recode
Knowing that Instagrammers are open to discovery on the platform, and that people take time to better understand the products they’re interested in, this test gives our community valuable steps along their shopping journey before they make a purchase.
Source : Shopping Coming to Instagram – Instagram for Business