Étiquette : linkedin

« Facebook may suggest that this move is a natural extension of people already using the social network to connect and find jobs, but it could also be a path to additional revenue for the platform since businesses will be able to leverage Facebook’s advertising tool to market open positions, targeting them to specific demographics » – Ken Yeung @THEKENYEUNG.

Source : Facebook swipes at LinkedIn by letting brands post job openings on Pages | VentureBeat | Social | by Ken Yeung

Facebook could reach people not even thinking about a job, yet could be convinced to apply for the chance at a higher salary. That’s the same reason Facebook has been able to build giant brand and performance advertising businesses despite Google’s traditional dominance. You might search on Google when you know what you want to buy, or on LinkedIn if you know you want a job, and their ads can help with demand fulfillment. Facebook offers demand generation, drumming up interest people didn’t know they had.

Source : Facebook threatens LinkedIn with job opening features | TechCrunch

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