“J’ai travaillé pour Google, au département d’intelligence artificielle, et ce domaine ne fait pas gagner d’argent à l’entreprise. Il est financé grâce aux revenus publicitaires. La plupart des services que nous utilisons – Gmail ou les réseaux sociaux par exemple – sont financés par la pub. Si la bulle devait exploser, de nombreux secteurs de l’économie dépendant de la pub en ligne, comme les médias, seraient touchés. Des journalistes perdraient leur emploi. Des services gratuits ne pourraient plus l’être. Tout un modèle serait remis en cause. La machine à cash d’Internet ne fonctionnerait plus.”
Source : Usbek & Rica – « Le business de la pub en ligne est bâti sur une fiction : son efficacité »
“It seems that in the United States, at least, app developers and advertisers who rely on targeted mobile advertising for revenue are seeing their worst fears realized: Analytics data published this week suggests that US users choose to opt out of tracking 96 percent of the time in the wake of iOS 14.5.”
Source : 96% of US users opt out of app tracking in iOS 14.5, analytics find | Ars Technica
“Est-ce légal de demander aux internautes de payer une petite somme chaque mois, par exemple deux euros, pour ne pas avoir de cookies publicitaires ? C’est en quelque sorte la question qui est en train d’émerger, notamment sur les réseaux sociaux. En effet, des internautes ont été interloqués de voir qu’en se rendant sur des sites, il peut leur être demandé de payer pour échapper à la publicité ciblée.”
Source : Payer pour éviter les cookies publicitaires, est-ce légal ?
“Advances in aggregation, anonymization, on-device processing and other privacy-preserving technologies offer a clear path to replacing individual identifiers. In fact, our latest tests of FLoC show one way to effectively take third-party cookies out of the advertising equation and instead hide individuals within large crowds of people with common interests. Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next release this month, and we expect to begin testing FLoC-based cohorts with advertisers in Google Ads in Q2. Chrome also will offer the first iteration of new user controls in April and will expand on these controls in future releases, as more proposals reach the origin trial stage, and they receive more feedback from end users and the industry. This points to a future where there is no need to sacrifice relevant advertising and monetization in order to deliver a private and secure experience. ”
Source : Google charts a course towards a more privacy-first web
“The company won’t stop Facebook from tracking you, but it will have to ask you for permission first. Why, then, is Facebook so worried? Because it knows what everyone else already knows–that when given a choice, most people will choose to not allow Facebook to track them. If that happens to be bad for Facebook’s business, that isn’t Apple’s fault. It just means that Facebook’s business model is based on something most people would prefer it didn’t do.Except, small businesses can still advertise to their customers. They can still use all of the information Facebook knows about its users–like their gender, age, location, and interests, to show ads. If you’re a small business, none of that changes. The only person that really stands to lose seems to be Facebook. ”
Source : Facebook Just Admitted It Has Lost the Battle With Apple Over Privacy | Inc.com
“The new report argues that YouTube hasn’t done enough. Researchers collected more than 1,600 videos from 191 parents that their children, all younger than 8, watched on YouTube’s main site this year. Among the findings: Ads were present on 95% of the videos in the study. A fifth of the ads were categorized as age inappropriate — a bourbon commercial on a nail painting video for girls; another ad, during a video game clip, that asked, “should the U.S. deport illegal immigrants?””
Source : Kids on YouTube See Many Ads, Few Educational Videos: Study – Bloomberg
“Safari continues to pave the way for privacy on the web, this time as the first mainstream browser to fully block third-party cookies by default. As far as we know, only the Tor Browser has featured full third-party cookie blocking by default before Safari, but Brave just has a few exceptions left in its blocking so in practice they are in the same good place. We know Chrome wants this behavior too and they announced that they’ll be shipping it by 2022.”
Source : Full Third-Party Cookie Blocking and More | WebKit
“The data shared included:
- drug names entered into Drugs.com were sent to Google’s ad unit DoubleClick.
- symptoms inputted into WebMD’s symptom checker, and diagnoses received, including “drug overdose”, were shared with Facebook.
- menstrual and ovulation cycle information from BabyCentre ended up with Amazon Marketing, among others.
- keywords such as “heart disease” and “considering abortion” were shared from sites like the British Heart Foundation, Bupa and Healthline to companies including Scorecard Research and Blue Kai (owned by software giant Oracle).
In eight cases (with the exception of Healthline and Mind), a specific identifier linked to the web browser was also transmitted — potentially allowing the information to be tied to an individual — and tracker cookies were dropped before consent was given. Healthline confirmed that it also shared unique identifiers with third parties.
None of the websites tested asked for this type of explicit and detailed consent.”
Source : How top health websites are sharing sensitive data with advertisers | Financial Times