Tag: targeted advertising (page 1 of 4)

«If I’m not paying for Facebook, am I the product? No. Our product is social media – the ability to connect with the people that matter to you, wherever they are in the world. It’s the same with a free search engine, website or newspaper. The core product is reading the news or finding information – and the ads exist to fund that experience.If you’re not selling advertisers my data, what are you giving them? We sell advertisers space on Facebook – much like TV or radio or newspapers do. We don’t sell your information. When an advertiser runs a campaign on Facebook, we share reports about the performance of their ad campaign. We could, for example, tell an advertiser that more men than women responded to their ad, and that most people clicked on the ad from their phone».

Source : Hard Questions: What Information Do Facebook Advertisers Know About Me? | Facebook Newsroom

«Voters in Pennsylvania, Virginia, and Wisconsin, all states with tight races, were the most targeted. Specifically, voters in Wisconsin were targeted with gun ads about 72 percent more often than the national average. She also found that white voters received 87 percent of all immigration ads. It makes sense that swing states would be more heavily targeted overall leading up to an election. And Kim didn’t analyze the Russians trolls’ targets independently from the other unregulated ads, given the small sample size of 19 groups».

Source : How Russian Facebook Ads Divided and Targeted US Voters Before the 2016 Election | WIRED

«D’abord Cambridge Analytica, et maintenant AggregateIQ et CubeYou. Facebook a pris la décision de suspendre deux autres sociétés pour enquêter sur leurs pratiques. Elles sont suspectées d’avoir berné les internautes pour obtenir de manière incorrecte des données d’utilisateur».

Source : AggregateIQ et CubeYou : Facebook suspend deux autres sociétés suspectées d’avoir berné les internautes – Tech – Numerama

«Facebook is bringing « dark posts » into the light in response to the election interference on social media last year, and the new rules will impact all advertisers.On Friday, Facebook revealed a new system of disclosing what groups and companies paid for ads on its platform: Any ads running on Facebook will be readily viewable by anyone.That means no more so-called dark posts, ads that target only a particular set of people but are invisible otherwise because they never appear as posts on a brand or group’s page».

Source : Facebook to Drag Dark Posts Into Light Thanks to Election | Digital – AdAge

«Le capitalisme de surveillance est profondément ancré dans notre société de plus en plus informatisée, et si l’étendue de celle-ci venait à être révélée, il y aurait de larges demandes de réglementations. Mais parce que cette industrie peut fonctionner en grande partie dans le secret et l’opacité, seulement occasionnellement exposée après une violation de données ou un rapport d’enquête, nous demeurons la plupart du temps ignorants de sa portée réelle» – Bruce Schneier, via Hubert Guillaud.

Source : La mauvaise utilisation des données est une caractéristique pas un bug ! | InternetActu

«In an online poll of 5,000 adults conducted by Morning Consult, one in four people in the US said they searched for, or found a job using Facebook. Since introducing job postings on Facebook in the US and Canada last year, we’ve built new features for businesses like the ability to create job posts on mobile, manage applications, and schedule interviews».

Source : Helping People Find Jobs and Local Businesses Hire | Facebook Newsroom

Salon - Ads or Mining Coins

«Salon.com has a new, cryptocurrency-driven strategy for making money when readers block ads. If you want to read Salon without seeing ads, you can do so—as long as you let the website use your spare computing power to mine some coins».

Source : Salon to ad blockers: Can we use your browser to mine cryptocurrency? | Ars Technica

Et moi qui pensais que les Fake News, cela se partageait surtout entre amis… et que ce n’était pas à Facebook de décider si les utilisateurs préfèrent voir des posts de leur famille ou des médias qu’ils apprécient.

«Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too. At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments»

Via Mark Zuckerberg on Facebook.

«En début d’après-midi, l’action du réseau social reculait de 4,77 % à 178,44 dollars, alors que le groupe a annoncé que les utilisateurs disposeront désormais d’une nouvelle version du fil d’actualité – la page d’accueil où apparaissent les contenus proposés à chacun des deux milliards d’utilisateurs du réseau social – pour afficher davantage de contenus partagés ou commentés par les proches et les amis, au détriment de ceux publiés par des marques ou des médias».

Source : L’action Facebook en repli à Wall Street après l’annonce d’une refonte des contenus

«Mr. Chordia said that Alphonso has a deal with the music-listening app Shazam, which has microphone access on many phones. Alphonso is able to provide the snippets it picks up to Shazam, he said, which can use its own content-recognition technology to identify users and then sell that information to Alphonso».

Source : That Game on Your Phone May Be Tracking What You’re Watching on TV – The New York Times

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