“One rose costs $3.99, six cost $19.99, and 12 go for $29.99. Tim MacGougan, the company’s chief product officer, says the higher price point is meant to encourage scarcity and deep intention behind receiving a rose. If someone is potentially paying $4 to send a rose, you might weigh their like more heavily when deciding whether to like them back. (Any likes sent with roses are automatically sent to the top of people’s matches pile, meaning the sender will definitely be seen when people check their likes.)”

Source : Hinge is about to become The Bachelor – The Verge