“The Selfish Ledger positions Google as the solver of the world’s most intractable problems, fueled by a distressingly intimate degree of personal information from every user and an ease with guiding the behavior of entire populations. There’s nothing to suggest that this is anything more than a thought exercise inside Google, initiated by an influential executive. But it does provide an illuminating insight into the types of conversations going on within the company that is already the world’s most prolific personal data collector.”

Source : Google’s Selfish Ledger is an unsettling vision of Silicon Valley social engineering – The Verge