Où l’on « apprend » que la culture à un rapport avec l’ADN…

A monk listens to music at a temple in Luang Prabang October 27, 2007. Luang Prabang, a sleepy town in northern Laos situated at the confluence of the Nam Khan and Mekong River, is home to more than 30 Buddhist temples dating back to the 1500's; and has become a popular tourist destination. It was named a UNESCO World Heritage Site in 1995, paving the way for its restoration and preservation.

“What is the sound of you?” This was a question Ancestry, the world’s largest for-profit genealogy company, recently asked its users. Its in-home saliva test can give you an idea of where you’ve come from—but how can you translate that new-found knowledge into something more tangible? Music might be the answer. Ancestry has collaborated with Spotify to determine your musical DNA based on your AncestryDNA test results. “It’s so much more than the stats and the data and the records,”says Vineet Mehra, executive vice president and chief marketing officer at Ancestry. “How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”

Source : Spotify can use your Ancestry DNA test to tell your « musical DNA » — Quartzy