« The method they developed to beat Ms. Pac-Man could be used to help a company’s sales organization make precise predictions about which potential customers to target at a particular time or on a particular day. The system could use multiple agents, each representing one client, with a top agent weighing factors such as which clients are up for contract renewal, which contracts are worth the most to the company and whether the potential customer is typically in the office that day or available at that time » – Rahul Mehrotra.

Source : Divide and conquer: How Microsoft researchers used AI to master Ms. Pac-Man – Next at Microsoft