Étiquette : mozilla

Mozilla Foundation – Apple’s anti-tracking plans for iPhone

“In 2019, Mozilla called on Apple to increase user privacy by automatically resetting the Identifier for Advertisers (IDFA) on iPhones. The IDFA lets advertisers track the actions users take when they use apps – kind of like a salesperson that follows you from store to store while you shop, recording every item you look at. Creepy, right?
Early 2020, Apple went even further than what Mozilla supporters had asked for when it announced that it will give consumers the option to opt-out of tracking in each app, essentially turning off IDFA and giving millions of consumers more privacy online. Apple’s announcement also made a loud statement: mass data collection and invasive advertising don’t have to be the norm online.
Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change.”

Source : Mozilla Foundation – Apple’s anti-tracking plans for iPhone

“Le blocage des publicités popup dans la version originale de Firefox était un bon choix en 2004, parce qu’il améliorait le confort des utilisateurs et donnait aux plates-formes publicitaires de l’époque une raison de se soucier de l’expérience délivrée. En 2018, nous espérons que nos efforts pour donner plus de contrôle aux utilisateurs auront le même effet”.

Source : Changer notre approche en matière de lutte contre le pistage – Section Presse Mozilla

“In order to create Firefox Monitor, we have partnered with HaveIBeenPwned.com (HIBP). HIBP is a valuable service, operated by Troy Hunt, one of the most renowned and respected security experts and bloggers in the world. Troy is best known for the HIBP service, which includes a database of email addresses that are known to have been compromised in data breaches. Through our partnership, Firefox is able to check your email address against the HIBP database in a private-by-design way. You can find Troy’s blog post on the partnership here”.

Source : Testing Firefox Monitor, a New Security Tool – Future Releases

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