Étiquette : targeted advertising (Page 2 of 6)

Black Like

“Earlier this week, The Intercept was able to select “white genocide conspiracy theory” as a pre-defined “detailed targeting” criterion on the social network to promote two articles to an interest group that Facebook pegged at 168,000 users large and defined as “people who have expressed an interest or like pages related to White genocide conspiracy theory.” The paid promotion was approved by Facebook’s advertising wing. After we contacted the company for comment, Facebook promptly deleted the targeting category, apologized, and said it should have never existed in the first place.”

Source : Facebook Allowed Advertisers to Target Users Interested in “White Genocide” — Even in Wake of Pittsburgh Massacre

“La principale nouveauté introduite au cours de la dernière décennie tient à l’émergence d’un troisième marché, venant se superposer à la vente de produits culturels et à celle de l’attention qu’ils attirent. Ce sont désormais nos « traces attentionnelles » qui font l’objet du commerce dont se nourrit l’économie de l’attention. L’innovation la plus « disruptive » des media électroniques ne tient pas à ce qui s’affiche sur nos écrans numériques, mais aux informations moissonnées à propos des gestes attentionnels que l’interactivité nous invite à exercer ”

Source : Big data : « Ce sont désormais nos “traces attentionnelles” qui font l’objet du commerce »

“Nous croyons qu’Internet est une économie de l’intention et non de l’attention. Telle est notre proposition de valeur pour les annonceurs : nous leur permettons de répondre aux intentions des utilisateurs qui les recherchent, au moment où ils les recherchent. Dépouiller la navigation en ligne de tout contenu inutile, c’est finalement créer un cercle vertueux. Les utilisateurs y trouvent leur compte grâce à une navigation plus simple. Les annonceurs gagnent en visibilité dans un environnement plus fluide.”

Source : Big data : « Chez Google, nous croyons qu’Internet est une économie de l’intention et non de l’attention »

Facebook Portal Kitchen

“The biggest question surrounding the device: Why should anyone trust Facebook enough to put Facebook-powered microphones and video cameras in their living room or kitchen? Given Facebook’s year of privacy and security issues, privacy around the device — including what data Facebook collects and how it’s used — has been an important part of the story surrounding Portal.”

Source : It turns out that Facebook could in fact use data collected from its Portal in-home video device to target you with ads – Recode

fake news paper

“Les infox perturbent deux fois notre vie démocratique. D’abord, parce qu’elles diffusent largement et rapidement des informations erronées, diffamatoires ou absurdes, dont les conséquences durables sur la formation de l’opinion des citoyens sont encore méconnues. Ensuite, parce que, en tant que machines à clics, elles attirent une part non négligeable des revenus publicitaires et menacent la viabilité économique des médias traditionnels.”

Source : Rendez-vous de l’histoire de Blois : « La redoutable efficacité du modèle économique des infox »

Whatsapp cofounders Brian Acton and Jan Koum.

“The Facebook-WhatsApp pairing had been a head-scratcher from the start. Facebook has one of the world’s biggest advertising networks; Koum and Acton hated ads. Facebook’s added value for advertisers is how much it knows about its users; WhatsApp’s founders were pro-privacy zealots who felt their vaunted encryption had been integral to their nearly unprecedented global growth.
This dissonance frustrated Zuckerberg. Facebook, Acton says, had decided to pursue two ways of making money from WhatsApp. First, by showing targeted ads in WhatsApp’s new Status feature, which Acton felt broke a social compact with its users. “Targeted advertising is what makes me unhappy,” he says. His motto at WhatsApp had been “No ads, no games, no gimmicks”—a direct contrast with a parent company that derived 98% of its revenue from advertising. Another motto had been “Take the time to get it right,” a stark contrast to “Move fast and break things.”

Source : Exclusive: WhatsApp Cofounder Brian Acton Gives The Inside Story On #DeleteFacebook And Why He Left $850 Million Behind

Facebook HQ

“In addition to the explicit gender-targeting, Facebook also offers advertisers the ability to use what it calls “Lookalike Targeting,” which allows advertisers to target customers with traits similar to those of their customer base. To understand why this is problematic in the employment context, consider a company with an all-white workforce, which decided to recruit and hire only applicants that “look like” their current workforce. Such a hiring strategy would plainly perpetuate the exclusion of workers of color, violating laws, including Title VII, that prohibit employment practices that have a discriminatory effect”.

Source : How Facebook Is Giving Sex Discrimination in Employment Ads a New Life | American Civil Liberties Union

“We’re making advertising more transparent to help prevent abuse on Facebook, especially during elections. Today we’re starting to roll out the Ad Archive API, so researchers and journalists can more easily analyze Facebook ads related to politics or issues of national importance”.

Source : Introducing the Ad Archive API | Facebook Newsroom

«If I’m not paying for Facebook, am I the product? No. Our product is social media – the ability to connect with the people that matter to you, wherever they are in the world. It’s the same with a free search engine, website or newspaper. The core product is reading the news or finding information – and the ads exist to fund that experience.If you’re not selling advertisers my data, what are you giving them? We sell advertisers space on Facebook – much like TV or radio or newspapers do. We don’t sell your information. When an advertiser runs a campaign on Facebook, we share reports about the performance of their ad campaign. We could, for example, tell an advertiser that more men than women responded to their ad, and that most people clicked on the ad from their phone».

Source : Hard Questions: What Information Do Facebook Advertisers Know About Me? | Facebook Newsroom

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