“The company won’t stop Facebook from tracking you, but it will have to ask you for permission first. Why, then, is Facebook so worried? Because it knows what everyone else already knows–that when given a choice, most people will choose to not allow Facebook to track them. If that happens to be bad for Facebook’s business, that isn’t Apple’s fault. It just means that Facebook’s business model is based on something most people would prefer it didn’t do.Except, small businesses can still advertise to their customers. They can still use all of the information Facebook knows about its users–like their gender, age, location, and interests, to show ads. If you’re a small business, none of that changes. The only person that really stands to lose seems to be Facebook. ”
“Facebook was embroiled in controversy over its data-collection practices. Mr. Cook piled on in a national television interview, saying his own company would never have found itself in such a jam. Mr. Zuckerberg shot back that Mr. Cook’s comments were “extremely glib” and “not at all aligned with the truth.”In private, Mr. Zuckerberg was even harsher. “We need to inflict pain,” he told his team, for treating the company so poorly, according to people familiar with the exchange.It wasn’t the first time—or the last—that Mr. Cook’s comments and actions would leave Mr. Zuckerberg seething and, at times, plotting to get back at Apple. The escalation of grievances erupted late last month in a rare public tit-for-tat between the two tech giants that laid bare the simmering animosity between their leaders, who exchanged jabs about privacy, app-tracking tools and, ultimately, their dueling visions about the future of the internet.”
“In 2019, Mozilla called on Apple to increase user privacy by automatically resetting the Identifier for Advertisers (IDFA) on iPhones. The IDFA lets advertisers track the actions users take when they use apps – kind of like a salesperson that follows you from store to store while you shop, recording every item you look at. Creepy, right?
Early 2020, Apple went even further than what Mozilla supporters had asked for when it announced that it will give consumers the option to opt-out of tracking in each app, essentially turning off IDFA and giving millions of consumers more privacy online. Apple’s announcement also made a loud statement: mass data collection and invasive advertising don’t have to be the norm online.
Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change.”
“Les relations se sont détériorées en janvier 2019, raconte The Telegraph, lorsque les 35000 employés de Facebook se sont réveillés un matin pour découvrir que toutes les applications développées pour le fonctionnement interne de l’entreprise ne marchaient plus: Leurs agendas, messageries, l’horaire des navettes et même les menus de la cantine étaient devenus inaccessibles. Et le développement de nouveaux produits a dû stopper net, les versions de test ne pouvant plus être mises à l’épreuve.
Apple, révolté par la révélation que Facebook avait payé des mineurs pour installer un VPN permettant d’aspirer leurs données, avait révoqué la veille au soir, les autorisations qui permettaient aux applications IOS du réseau social de fonctionner.
Puis, avec une nouvelle riposte en début d’année, Apple annonça l’introduction de la fonctionnalité «App Tracking Transparency (ATT)», qui obligera les applications mobiles à demander aux usagers leur permission avant de les suivre à la trace, gênant ainsi la récolte des données et le placement d’annonces personnalisées. Une démarche qui ferait baisser les revenus de Facebook de 50%.”
“App developers have historically used IDFA to help target users with ads and track the performance of ads across different devices. The iPhone maker will require app developers from early next year to show a warning label to users before collecting IDFA info on iOS 14, and will also require that users opt in to sharing it. Those changes have triggered an antitrust complaint from French advertisers who say it could make their revenue plummet.”
“Découvrez les tendances en matière de mobilité en période de COVID-19. Les rapports sont publiés quotidiennement et reflètent les demandes d’itinéraires effectuées sur Apple Plans. La confidentialité est l’une de nos valeurs fondamentales. L’app Plans n’associe pas vos données à votre identifiant Apple, et Apple ne conserve pas d’historique de vos trajets.”
“Competitors like DuckDuckGo, a small search engine that sells itself as a privacy-focused alternative to Google, could never match Google’s tab with Apple. Apple now receives an estimated $8 billion to $12 billion in annual payments — up from $1 billion a year in 2014 — in exchange for building Google’s search engine into its products. It is probably the single biggest payment that Google makes to anyone…”
“Germany changed course on Sunday over which type of smartphone technology it wanted to use to trace coronavirus infections, backing an approach supported by Apple and Google along with a growing number of other European countries.”
“Mobility Trends Reports Learn about COVID-19 mobility trends in countries/regions and cities. Reports are published daily and reflect requests for directions in Apple Maps. Privacy is one of our core values, so Maps doesn’t associate your data with your Apple ID, and Apple doesn’t keep a history of where you’ve been.”