Étiquette : apple (Page 2 of 9)

Mozilla Foundation – Apple’s anti-tracking plans for iPhone

“In 2019, Mozilla called on Apple to increase user privacy by automatically resetting the Identifier for Advertisers (IDFA) on iPhones. The IDFA lets advertisers track the actions users take when they use apps – kind of like a salesperson that follows you from store to store while you shop, recording every item you look at. Creepy, right?
Early 2020, Apple went even further than what Mozilla supporters had asked for when it announced that it will give consumers the option to opt-out of tracking in each app, essentially turning off IDFA and giving millions of consumers more privacy online. Apple’s announcement also made a loud statement: mass data collection and invasive advertising don’t have to be the norm online.
Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change.”

Source : Mozilla Foundation – Apple’s anti-tracking plans for iPhone

Pourquoi tant d’animosité entre Facebook et Apple?

“Les relations se sont détériorées en janvier 2019, raconte The Telegraph, lorsque les 35000 employés de Facebook se sont réveillés un matin pour découvrir que toutes les applications développées pour le fonctionnement interne de l’entreprise ne marchaient plus: Leurs agendas, messageries, l’horaire des navettes et même les menus de la cantine étaient devenus inaccessibles. Et le développement de nouveaux produits a dû stopper net, les versions de test ne pouvant plus être mises à l’épreuve.
Apple, révolté par la révélation que Facebook avait payé des mineurs pour installer un VPN permettant d’aspirer leurs données, avait révoqué la veille au soir, les autorisations qui permettaient aux applications IOS du réseau social de fonctionner.
Puis, avec une nouvelle riposte en début d’année, Apple annonça l’introduction de la fonctionnalité «App Tracking Transparency (ATT)», qui obligera les applications mobiles à demander aux usagers leur permission avant de les suivre à la trace, gênant ainsi la récolte des données et le placement d’annonces personnalisées. Une démarche qui ferait baisser les revenus de Facebook de 50%.”

Source : Pourquoi tant d’animosité entre Facebook et Apple? – Tendances Web

“App developers have historically used IDFA to help target users with ads and track the performance of ads across different devices. The iPhone maker will require app developers from early next year to show a warning label to users before collecting IDFA info on iOS 14, and will also require that users opt in to sharing it. Those changes have triggered an antitrust complaint from French advertisers who say it could make their revenue plummet.”

Source : Apple (AAPL) Targeted by Privacy Campaigner Who Took on Facebook – Bloomberg

COVID‑19 – Rapports sur les tendances de mobilité – Apple

covid19 apple mobility

“Découvrez les tendances en matière de mobilité en période de COVID-19. Les rapports sont publiés quotidiennement et reflètent les demandes d’itinéraires effectuées sur Apple Plans. La confidentialité est l’une de nos valeurs fondamentales. L’app Plans n’associe pas vos données à votre identifiant Apple, et Apple ne conserve pas d’historique de vos trajets.”

Source : COVID‑19 – Rapports sur les tendances de mobilité – Apple

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“Competitors like DuckDuckGo, a small search engine that sells itself as a privacy-focused alternative to Google, could never match Google’s tab with Apple. Apple now receives an estimated $8 billion to $12 billion in annual payments — up from $1 billion a year in 2014 — in exchange for building Google’s search engine into its products. It is probably the single biggest payment that Google makes to anyone…”

Source : Apple, Google and a Deal That Controls the Internet – The New York Times

Apple-Covid-19-Mobility-Trends

“Mobility Trends Reports Learn about COVID⁠-⁠19 mobility trends in countries/regions and cities. Reports are published daily and reflect requests for directions in Apple Maps. Privacy is one of our core values, so Maps doesn’t associate your data with your Apple ID, and Apple doesn’t keep a history of where you’ve been.”

Source : COVID‑19 – Mobility Trends Reports – Apple

Privacy-Preserving Contact Tracing – Apple and Google

Apple-Google Privacy-Preserving Contact Tracing

“All of us at Apple and Google believe there has never been a more important moment to work together to solve one of the world’s most pressing problems. Through close cooperation and collaboration with developers, governments, and public health providers, we hope to harness the power of technology to help countries around the world slow the spread of COVID‑19 and accelerate the return of everyday life.”

Source : Privacy-Preserving Contact Tracing – Apple and Google

Full Third-Party Cookie Blocking and More | WebKit

“Safari continues to pave the way for privacy on the web, this time as the first mainstream browser to fully block third-party cookies by default. As far as we know, only the Tor Browser has featured full third-party cookie blocking by default before Safari, but Brave just has a few exceptions left in its blocking so in practice they are in the same good place. We know Chrome wants this behavior too and they announced that they’ll be shipping it by 2022.”

Source : Full Third-Party Cookie Blocking and More | WebKit

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