Mois : mai 2011 (Page 3 of 7)

AS a result of advances in rotary press technology in the late 19th century, the cost of printing illustrations fell and advertisements began to include images. This was more than a change in graphic design — it was also “a shift from a culture of production and savings to one of consumption,” Mr. Norris said. “Ads now were designed to induce want.”
Google’s quiet text ads do not induce want — they don’t have the graphic palette and the room to do so. They can say only, “We have such-and-such goods in stock.” And that’s all I really want to know.

Yet a great deal is available with a subpoena, she said, citing a situation in which a client contended that his wife was playing the online game “World of Warcraft” when she said she was home schooling their daughter. Ms. Viken subpoenaed the records from the company that tracks players for the game; they showed that on some days the woman played for 10 hours.

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