Étiquette : publicité ciblée

Vos préférences publicitaires vous aident à comprendre les informations qui influencent les pubs que vous voyez et vous donnent les outils pour les contrôler. Découvrez les sujets qui selon nous vous intéressent et certains des annonceurs qui pensent que vous pourriez être intéressé(e) par leurs produits, services et causes.

Source : Préférences publicitaires

Millions of mobile devices with SilverPush powered SDK are constantly listening to SilverPush patented audio beacons (ultrasonic) which are watermarked in Televison ad commercial. A pair is made once a SDK comes in proximity of audio beacon. The individual ID is mapped back to its audience genome and a brand-consumer journey has been started.

Source : Silverpush – Unifying people, devices and data

SilverPush’s company policy is to not « divulge the names of the apps the technology is embedded, » meaning that users have no knowledge of which apps are using this technology and no way to opt-out of this practice. As of April of 2015, SilverPush’s software is used by 67 apps and the company monitors 18 million smartphones.
SilverPush’s ultrasonic cross-device tracking was publicly reported as long ago as July 2014. More recently, the company received a new round of publicity when it obtained $1.25 million in venture capital. The CDT letter appears to be the first time the privacy-invading potential of the company’s product has been discussed in detail. SilverPush officials didn’t respond to e-mail seeking comment for this article.

Source : Beware of ads that use inaudible sound to link your phone, TV, tablet, and PC | Ars Technica

© 2022 no-Flux

Theme by Anders NorenUp ↑