Uber wants access to a rider’s location from the moment she requests a ride until five minutes after the driver drops her off, even if the app is not in the foreground of her phone.
Source : Uber begins background collection of rider location data | TechCrunch
« Just in time for the Black Friday swarms, we’re adding a real-time look at how crowded a place is right now, to help you decide where and when to go. Whether you’re rushing to pick up a last minute gift or seeking a lively bar for some festive spirit, check Popular Times for a sneak preview of what to expect when you arrive ».
Source : Know before you go, with Google
The Chinese company that wrote the software, Shanghai Adups Technology Company, says its code runs on more than 700 million phones, cars and other smart devices. One American phone manufacturer, BLU Products, said that 120,000 of its phones had been affected and that it had updated the software to eliminate the feature.
Source : Secret Back Door in Some U.S. Phones Sent Data to China, Analysts Say – The New York Times
Traditional brick-and-mortar retail stores have many disadvantages when competing against online counterparts. Online stores are always open and are available anywhere, have “endless aisles” and can use digital tools to personalize offers to customer preferences. Nevertheless, physical stores do offer customers a number of significant benefits, including immediacy, personal service, and the ability to offer a truly immersive experience.
Recently, however, leading physical stores have discovered that they can also harness the power of powerful digital marketing tools and integrate them directly into the in-store experience. New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning.
Source : The Potential of Geolocation for Revolutionizing Retail
Nous savons de quelle commune et même de quel quartier viennent les voitures qui circulent à Pully, a détaillé Raphael Rollier. Nous savons que sur les 25 000 véhicules qui passent dans la commune chaque jour, 10% appartiennent à des visiteurs (qui restent entre 15 minutes et 4 heures), 5% à des pendulaires (qui restent entre 4 et 8 heures) et 75% à des personnes en transit
Source : Comment Swisscom exploite les données de nos téléphones mobiles – Le Temps
With healthcare costs rising across the developed world, many argue that the rise of wearable technology as a way to determine health insurance premiums is inevitable–and one company in Switzerland is putting the idea to the test.
Source : A Swiss health insurer is testing fitness trackers that could penalize inactive people – Quartz
Intel is equipping Australian honey bees with RFID ‘black box’ chips to track the movements of the insects to discover why their populations are declining.
Source : Intel and CSIRO create RFID bee backpacks with Edison | ZDNet
A phone can be easily tracked with the BSSID and signal strength data.
Source : How apps track your location without asking for permission – Trustlook News
Certaines personnes s’inquiètent de l’utilisation possible de la norme NFC à des fins de géorepérage des déplacements des clients dans les rayonnages des magasins et d’analyse de leurs comportements d’achat.
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