« Ever since Facebook introduced the Share button, users have found it easy to reshare photos and other content they see on Facebook with their friends. In fact, sometimes photos are so widely shared that they generate cascades of tens to hundreds of thousands of reshares. To better understand how these large resharing cascades are generated, we used anonymized data to look in depth at two very popular albeit very different photos from the last year ». (via The Anatomy of Large Facebook Cascades)