“Right now, there’s no data. We don’t know where people ride bikes,” said Jennifer Dill, a professor at Portland State University’s Nohad A. Toulan School of Urban Studies and Planning. Dill has studied cyclists’ habits by equipping them with GPS trackers. She called the Strava data a step in the right direction. “Just knowing where the cyclists are is a start.” (via Strava, Popular With Cyclists and Runners, Wants to Sell Its Data to Urban Planners – Digits – WSJ)