«Salon.com has a new, cryptocurrency-driven strategy for making money when readers block ads. If you want to read Salon without seeing ads, you can do so—as long as you let the website use your spare computing power to mine some coins».
Source : Salon to ad blockers: Can we use your browser to mine cryptocurrency? | Ars Technica
Websites that detect ad-blockers to stop their users from reading webpages could be illegal under European law.
Source : Ad-blocker blocking websites face legal peril at hands of privacy bods • The Register
Your plan to use our content to sell your advertising is indistinguishable from a plan to steal our content to publish on your own website
Source : US newspapers raise alarm over new ad-blocker Brave – FT.com
The New York Times on Monday began testing out « various approaches » to combatting the rise of ad-blocking technology. The tests will be administered to « a relatively small population of subscribers and non subscribers, » a company spokeswoman told Ad Age.
Source : The New York Times Begins Testing Ad Blocking Approaches | Digital – AdAge
On an average day, more than 20 percent of the traffic to WIRED.com comes from a reader who is blocking our ads. We know that you come to our site primarily to read our content, but it’s important to be clear that advertising is how we keep WIRED going: paying the writers, editors, designers, engineers, and all the other staff that works so hard to create the stories you read and watch here.
AdBlock Plus is stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content, and ultimately forcing consumers to pay more money for less – and less diverse – information.
Source : Interactive Advertising Bureau comments on Ad block plus – Business Insider
Plus le temps passe, et plus les sites que l’on aimait tant se retrouvent soumis aux marques et aux régies publicitaires, qui ont même souvent fini par les racheter. L’avenir d’internet est-il cantonné à des modèles type « buzzfeed », « billets sponsorisés » et autres « aspirateurs à clics » ? La décision est désormais entre les mains des internautes, pour qui l’idée de payer ses magazines numériques fait doucement son chemin… en espérant qu’il ne soit pas déjà trop tard.
Source : Adieu MacPlus ! Le site français historique ferme ses portes. A qui le tour ?
I think that for anyone that uses their browser’s incognito mode and starts getting untargeted ads or no ads at all, the experience on the Web becomes a lot less rich. I personally think it’s a mistake to install ad blockers.
Marissa Mayer – Yahoo CEO
Source : Marissa Mayer’s take on ad blocking: ‘It hurts the Web experience’
Le mode de monétisation des médias est dépassé. Il s’agit même très probablement de l’élément qui met en péril la plupart des titres de presse.
Si les internautes en sont venus à être aussi nombreux à bloquer la publicité sur leurs navigateurs web, et si Apple a fait de cette possibilité un argument de vente pour son nouvel iOS 9, c’est effectivement d’abord et presque exclusivement parce que la publicité en ligne est devenue insupportable.
Source : Le mea culpa tardif de l’industrie publicitaire face aux Ad-Blocks – Business – Numerama
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