Fil Menczer, a professor of informatics and computing at Indiana University who has studied the spread of misinformation on social media, said Google’s move with AdSense was a positive step. »One of the incentives for a good portion of fake news is money, » he said. « This could cut the income that creates the incentive to create the fake news sites. »However, he cautioned that detecting fake news sites was not easy. « What if it is a site with some real information and some fake news? It requires specialized knowledge and having humans (do it) doesn’t scale, » he said.
Earlier in the year, some in Veles experimented with left-leaning or pro–Bernie Sanders content, but nothing performed as well on Facebook as Trump content. “People in America prefer to read news about Trump,” said a Macedonian 16-year-old who operates BVANews.com. BuzzFeed News’ research also found that the most successful stories from these sites were nearly all false or misleading.
The review of more than 1,000 posts from six large hyperpartisan Facebook pages selected from the right and from the left also found that the least accurate pages generated some of the highest numbers of shares, reactions, and comments on Facebook — far more than the three large mainstream political news pages analyzed for comparison.
Qui eût cru qu’un jour on puisse faire acclamer les «faits» par une foule en délire?