Étiquette : targeted advertising (Page 2 of 7)


“By default, Homebrew sends information to Google Analytics, you can disable that with the following command using the terminal (which you should have open after installing Homebrew): brew analytics off”

Source : webxray

How top health websites are sharing sensitive data with advertisers

A network diagram showing how ad tracker patterns vary for the same website from country to country. Using the example of health.com, it shows 113 nodes with 246 connections in the US, but only 39 nodes and 39 connections in the UK

“The data shared included:

  • drug names entered into Drugs.com were sent to Google’s ad unit DoubleClick.
  • symptoms inputted into WebMD’s symptom checker, and diagnoses received, including “drug overdose”, were shared with Facebook.
  • menstrual and ovulation cycle information from BabyCentre ended up with Amazon Marketing, among others.
  • keywords such as “heart disease” and “considering abortion” were shared from sites like the British Heart Foundation, Bupa and Healthline to companies including Scorecard Research and Blue Kai (owned by software giant Oracle).

In eight cases (with the exception of Healthline and Mind), a specific identifier linked to the web browser was also transmitted — potentially allowing the information to be tied to an individual — and tracker cookies were dropped before consent was given. Healthline confirmed that it also shared unique identifiers with third parties.

None of the websites tested asked for this type of explicit and detailed consent.”

Source : How top health websites are sharing sensitive data with advertisers | Financial Times

“We recently discovered that when you provided an email address or phone number for safety or security purposes (for example, two-factor authentication) this data may have inadvertently been used for advertising purposes, specifically in our Tailored Audiences and Partner Audiences advertising system. ”

Source : Personal information and ads on Twitter

Black Like

“Earlier this week, The Intercept was able to select “white genocide conspiracy theory” as a pre-defined “detailed targeting” criterion on the social network to promote two articles to an interest group that Facebook pegged at 168,000 users large and defined as “people who have expressed an interest or like pages related to White genocide conspiracy theory.” The paid promotion was approved by Facebook’s advertising wing. After we contacted the company for comment, Facebook promptly deleted the targeting category, apologized, and said it should have never existed in the first place.”

Source : Facebook Allowed Advertisers to Target Users Interested in “White Genocide” — Even in Wake of Pittsburgh Massacre

“La principale nouveauté introduite au cours de la dernière décennie tient à l’émergence d’un troisième marché, venant se superposer à la vente de produits culturels et à celle de l’attention qu’ils attirent. Ce sont désormais nos « traces attentionnelles » qui font l’objet du commerce dont se nourrit l’économie de l’attention. L’innovation la plus « disruptive » des media électroniques ne tient pas à ce qui s’affiche sur nos écrans numériques, mais aux informations moissonnées à propos des gestes attentionnels que l’interactivité nous invite à exercer ”

Source : Big data : « Ce sont désormais nos “traces attentionnelles” qui font l’objet du commerce »

“Nous croyons qu’Internet est une économie de l’intention et non de l’attention. Telle est notre proposition de valeur pour les annonceurs : nous leur permettons de répondre aux intentions des utilisateurs qui les recherchent, au moment où ils les recherchent. Dépouiller la navigation en ligne de tout contenu inutile, c’est finalement créer un cercle vertueux. Les utilisateurs y trouvent leur compte grâce à une navigation plus simple. Les annonceurs gagnent en visibilité dans un environnement plus fluide.”

Source : Big data : « Chez Google, nous croyons qu’Internet est une économie de l’intention et non de l’attention »

Facebook Portal Kitchen

“The biggest question surrounding the device: Why should anyone trust Facebook enough to put Facebook-powered microphones and video cameras in their living room or kitchen? Given Facebook’s year of privacy and security issues, privacy around the device — including what data Facebook collects and how it’s used — has been an important part of the story surrounding Portal.”

Source : It turns out that Facebook could in fact use data collected from its Portal in-home video device to target you with ads – Recode

fake news paper

“Les infox perturbent deux fois notre vie démocratique. D’abord, parce qu’elles diffusent largement et rapidement des informations erronées, diffamatoires ou absurdes, dont les conséquences durables sur la formation de l’opinion des citoyens sont encore méconnues. Ensuite, parce que, en tant que machines à clics, elles attirent une part non négligeable des revenus publicitaires et menacent la viabilité économique des médias traditionnels.”

Source : Rendez-vous de l’histoire de Blois : « La redoutable efficacité du modèle économique des infox »

Whatsapp cofounders Brian Acton and Jan Koum.

“The Facebook-WhatsApp pairing had been a head-scratcher from the start. Facebook has one of the world’s biggest advertising networks; Koum and Acton hated ads. Facebook’s added value for advertisers is how much it knows about its users; WhatsApp’s founders were pro-privacy zealots who felt their vaunted encryption had been integral to their nearly unprecedented global growth.
This dissonance frustrated Zuckerberg. Facebook, Acton says, had decided to pursue two ways of making money from WhatsApp. First, by showing targeted ads in WhatsApp’s new Status feature, which Acton felt broke a social compact with its users. “Targeted advertising is what makes me unhappy,” he says. His motto at WhatsApp had been “No ads, no games, no gimmicks”—a direct contrast with a parent company that derived 98% of its revenue from advertising. Another motto had been “Take the time to get it right,” a stark contrast to “Move fast and break things.”

Source : Exclusive: WhatsApp Cofounder Brian Acton Gives The Inside Story On #DeleteFacebook And Why He Left $850 Million Behind

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