“Now, all smart TVs come with ads. But you still pay for the TV. All of that changes today. During the signup process we ask questions about you and your household to optimize your ad experience. Brands in turn, pay for the non-intrusive ad on the Smart Screen. That’s how you get Telly free. Plain and simple. It’s time you got cut in on the deal.”
Source : Telly I The biggest thing to happen to TV since color.