“As has been the case in similar lawsuits filed against Google, California alleges that Google designed its location tracking system to deceive users into allowing the collection of location data that could be sold to advertisers for Google’s benefit. Even when such collection was disabled, the California suit alleged, data was still collected through other sources; Google was also misleading about users’ ability to opt out of location-based ad targeting, California claims.
« Our investigation revealed that Google was telling its users one thing – that it would no longer track their location once they opted out – but doing the opposite and continuing to track its users’ movements for its own commercial gain. That’s unacceptable, and we’re holding Google accountable with today’s settlement, » said California AG Rob Bonta. ”