The chief executive, Tim Cook, says he hopes the easy sign-up button in the Health app will help ease a longstanding donor shortage in the US. He said that the problem hit home when Apple co-founder Steve Jobs endured an “excruciating” wait for a liver transplant in 2009. Jobs died of pancreatic cancer in October 2011, aged 56.

Source : Apple pushes organ donor registration for US iPhone users | Technology | The Guardian