«After the celebrity tweeted “sooo does anyone else not open Snapchat anymore? Or is it just me” to her 24m followers, shares of the app’s parent company Snap plummeted 6% – a $1.3bn drop in market value that launched a fresh cycle of embarrassing headlines. But some analysts and Snapchatters said this was more than just a one-day PR snafu. Facing backlash from brands and influencers and ongoing competition from Facebook and newer apps like Musical.ly, another platform hugely popular among children, Snapchat is suffering from a larger existential crisis, and it’s unclear how it will recover».

Source : ‘We’re watching a company explode’: is Snapchat becoming irrelevant? | Technology | The Guardian